The Influencer Game: Should B2B be Playing?


September 5, 2019

Influencers have long been an often used and equally often debated marketing medium for B2C. But what place do they have in B2B and could they really be not just a viable marketing strategy but a key one as well?

In this session, a panel of experts from both social media platforms, agencies and brands will discuss their relevance to the sector and, in particular, will provide use cases that have pointed lessons on the best ways to implement a B2B influencer marketing strategy, how it differs from the B2C market, and whether or not influencers can be a significant tactic in B2B marketing.